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product-launch-videoby HeyGen

Product Launch Video Skill.

A Claude Code and Codex skill for motion and video: turns a product URL, script, or brief into a product launch or promo video.

  • Motion & Video
  • Video
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heygen-com/hyperframes · skills/product-launch-video/SKILL.mdSKILL.md
--- name: product-launch-video description: Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes. --- ## Step 0: Setup ## Step 1: Capture assets ## Step 2: Design System ## Step 3: Storyboard and Script ## Step 3.1: Audio ## Step 4: Frame Visual Design
Front matter and section headings read from the upstream file on 2026-09-14 · 32,560 characters in full

01 What it does

What the product-launch-video Skill Does in Claude Code and Codex

Summary, workflow and outputs, all read from the skill's SKILL.md.

From the SKILL.mdRead 2026-09-14 · not a recorded run

In the Skill's Own Terms

Orchestrates product launch and promo video creation through a seven-step workflow. Takes a product URL, pasted script, or brief and produces an MP4 via HyperFrames.

It captures usable brand assets, applies a frame preset, plans the storyboard, builds HTML frames and checks the assembled composition before rendering. Narration and music depend on the brief and available providers; signed-out operation is possible only when local capabilities cover what the video needs.

What it produces

  • Final MP4 render at renders/video.mp4 with stated duration
  • Contact sheet of snapshots at frame midpoints and cuts for verification
  • STORYBOARD.md with time-coded shot sequences and SCRIPT.md when narration is needed
See the example prompt ↗

How It Works

  1. 01
    Confirm Brief and Initialize Project

    The intent layer locks the brief before this workflow starts.

  2. 02
    Capture Assets from URL

    Runs hyperframes capture on the product URL to collect screenshots, DOM structure, brand tokens (colors/fonts), visible text, and asset descriptions.

  3. 03
    Adopt and brand-remix a Frame Preset

    Picks one shipped frame preset whose look fits the brand, then runs build-frame.mjs to copy the preset's FRAME.md, remap brand colors/fonts onto the preset's structure, and copy its caption skin.

  4. 04
    Write Storyboard with time-coded Shot Sequences

    Drafts STORYBOARD.md and SCRIPT.md following story-spine doctrine.

  5. 05
    Generate Audio in Background

    After storyboard approval, starts TTS narration with the chosen provider and voice, fetches BGM from HeyGen's music library by mood, generates word timings, and continues to visual design without waiting.

  6. 06
    Dispatch sub-agents to Build Frames in Parallel

    Waits for audio to finish, syncs durations, then builds one bounded packet per frame and dispatches a sub-agent for each.

02 Find your fit

When to Use the product-launch-video Skill

Use the product-launch-video skill in Claude Code or Codex when the job is motion and video of this kind. Fit and limits below are taken from the skill's own file.

Good Fit

  • SaaS promos, feature reveals, product demos, app and company launches
  • Site tours or showcases where the captured page is shown as-is
  • Product with a URL that can be captured for narration and assets

Know the Boundaries

  • Cannot manufacture a synthetic fallback after a failed URL capture
  • Do not invent or rebuild the page when the capture is unusable
  • Non-marketing intents or bare 'make a video' requests route through /hyperframes first

What to Provide

  • Pasted script or briefSaved verbatim as user_script.txt. VO_MODE (verbatim or restructured) comes from BRIEF.md. The intent layer asks once when a script arrives.
  • Voice preferenceIf the request names a voice, gender, or tone, pick a matching voice id and pass it with --voice.
  • Style preset choiceWhen BRIEF.md names a style_preset, the user picked it by eye from showcases at the intent layer.
  • Music mood or noneBGM mood comes from the storyboard's music: field. music: none turns BGM off. The canonical fully-silent marker is music: none plus no SCRIPT.md.

03 Inside the skill

Rules the product-launch-video Skill Gives Claude Code and Codex

7 concrete instructions, defaults and limits the SKILL.md sets for the agent — the part of the file that changes the result.

  1. Show sign-in Status Before Leaving Setup

    Run hyperframes auth status and relay its output verbatim. It reports whether voice/BGM will use HeyGen or local engines. Exit code 1 is the normal signed-out state, not a failure.

  2. Search the Catalog Before Designing Named Looks

    For every look the brief names (CRT scanlines, glitch, film grain), run hyperframes catalog --query before writing it into STORYBOARD.md.

  3. Duration Sync Is Mechanical, Never hand-edit

    Real voice duration wins. Silent frames keep estimates. Run audio.mjs sync-durations after audio finishes. Never hand-edit synced durations in the storyboard.

  4. Workers Write Only Their Frame HTML

    Each sub-agent reads only its packet and frame.md, writes only compositions/frames/NN-*.html, and must never edit STORYBOARD.md.

  5. Full-bleed Backgrounds on Clip Layer, Not Root

    A frame's ground (color field, gradient, grid) is its own full-duration background clip.

  6. Failed Capture Is a Hard Stop

    A non-zero exit, JSON ok: false, or capture/BLOCKED.md stops the capture path. Report the reason and do not consume partial screenshots, DOM, or assets.

  7. Always Pass Checks Before Render

    Run lint, check, and snapshot at frame midpoints and every cut. Inspect for layout failures and pops. Fix any visible discontinuity before rendering.

04 Put it to work

Install product-launch-video in Claude Code or Codex

One npx skills add command, then a first task in your agent and a checklist for the result.

Add product-launch-video to Claude Code, Codex or Your Agent

Run in your project; the installer asks which agent to add it to.

Terminal
npx skills add https://github.com/heygen-com/hyperframes --skill product-launch-video

Generic skills CLI form for skills/product-launch-video/SKILL.md; the repository may document its own path.

Give the Skill a First Motion and Video Task

Written in the skill's own terms; replace the bracketed parts with your material.

Starter prompt
Create a product launch video for [our new SaaS platform at example.com]. Show the dashboard interface, key collaboration features, and real-time sync. Use a confident professional voice and keep it under 60 seconds with energetic background music.

Editorial starter example based on the source workflow; not a recorded run.

Check the First Result

What the SKILL.md itself says a correct result looks like:

  • Run hyperframes lint to verify the assembled index and frames
  • Run hyperframes check to validate structure before rendering
  • Snapshot at frame midpoints and every cut, compare images for pops
  • Verify transitions to ensure injected transitions are correct
  • Confirm capture JSON reported ok: true and no BLOCKED.md exists
  • Wait for Step 3.1 audio to finish before syncing durations and assembling

In OpenDesign check your installed version’s skill list and supported tools. If this skill is absent, consult the current import guide and the upstream setup instructions. The source review is not a live compatibility test.

Download OpenDesignRead the quickstart

05 Open source, traceable

Source, License and Verification

Where this page's facts come from, and when they were last checked.

Author
HeyGen
Repository
github.com/heygen-com/hyperframes Branch main
Skill file
skills/product-launch-video/SKILL.md Content checksum recorded at verification; commit 558c11b
License
Apache-2.0 From LICENSE.
Repository stars
49,761 GitHub snapshot taken 2026-09-14 for the whole heygen-com/hyperframes repository, which contains 9 skills in this catalog. Not a rating or usage count for product-launch-video.
Verified by OpenDesign
2026-09-14 Source file, path, license text and star count were checked. Not bundled in OpenDesign main (checked 2026-08-28); a live run has not been recorded on this page.

Inside the SKILL.md

  1. Product Launch to HyperFramesOverview of the orchestrator's role and seven-step workflow from URL to MP4
  2. Step 0: SetupConfirm brief from intent layer, initialize HyperFrames project, show sign-in status
  3. Step 1: Capture assetsRun hyperframes capture on URL or build no-capture path from pasted script
  4. Step 2: Design SystemPick frame preset, remix brand tokens onto it, copy caption skin
  5. Step 3: Storyboard and ScriptWrite STORYBOARD.md and SCRIPT.md, run review loop, get plan approval
  6. Step 3.1: AudioGenerate TTS narration, word timings, fetch BGM by mood, run in background
  7. Step 4: Frame Visual DesignSketch board if collaborative, add time-coded shot sequences and motion inline
  8. Step 5: Build FramesSync durations, fetch SFX, dispatch sub-agents per frame, assemble index and captions
  9. Step 6: FinalizeInject transitions, run lint/check/snapshot, pause for review, render MP4
  10. Quick ReferenceFormats, background scripts, and reference table of documents by step
The Skill's Own Description
“Turn a product or marketing URL, pasted script, or brief into a product launch / promo video — SaaS promos, feature reveals, product demos, app and company launches. Use when the user wants to market, launch, promote, or reveal a product; the default for any commercial URL. Site tours / showcases of a website route here too — the brief carries the show-it-as-is intent. Unclear → /hyperframes.”

Front-matter description from SKILL.md. The full file is about 32,560 characters. Read the full file on GitHub.

06 Before you install

Questions About the product-launch-video Skill

Answers come from the SKILL.md as read on 2026-09-14, not from a recorded run.

Do I need a HeyGen account to use this skill?

Some projects can use available local providers without a HeyGen account, but that is not an unconditional offline guarantee. Collaborative mode waits for sign-in or your explicit offline choice; autonomous mode proceeds only with available capabilities.

If a required voice, music source or other capability has no available fallback, the workflow must report a blocker rather than omit it silently.

What video formats and durations does this produce?

Landscape 1920x1080, portrait 1080x1920, or square 1080x1080, derived from the destination field in BRIEF.md. Duration is set as a rough expectation from the brief's length field; assembly reports where the final cut lands against it. The final reply states the MP4 path and actual duration.

Product Launch Video

Run product-launch-video on a Real Motion and Video Task.

Start with the example task above, supply the listed inputs and check the required tools. Review the output against the checklist before using it in a project.

Download OpenDesignBrowse all skills
Terminal
npx skills add https://github.com/heygen-com/hyperframes --skill product-launch-video