In the Skill's Own Terms
A working guide to writing and editing microcopy for digital products: buttons, labels, messages, forms and onboarding. It uses four editing passes—purposeful, concise, conversational and clear—and patterns such as verb plus object for buttons and problem, context and recovery for errors.
Voice describes the product’s consistent personality; tone changes with the user’s situation and stakes. The source adds accessibility guidance, length and readability targets, and references for voice charts, content review and Figma integration. Its numerical comprehension claims are not independently validated by this page and should not be treated as guaranteed outcomes.
What it produces
- The interface copy itself across buttons, labels, error messages, notifications, forms and related elements.
- A product voice chart, built with references/voice-chart-template.md, mapping brand concepts to voice characteristics and do/don't examples.
- Error messages written from templates/error-message-template.md, a fillable template for effective error messages.
- An onboarding flow designed from templates/onboarding-flow-template.md, the framework for clear onboarding experiences.
How It Works
- 01Start from Context
Step one is understanding user goals, business objectives, technical constraints and the emotional state of the user before any drafting begins.
- 02Draft from Speech
Begin with what you would say out loud, apply the element's pattern, weigh voice and tone, then front-load the important information.
- 03Edit in Four Ordered Passes
The file prescribes four phases, run in order: purposeful, concise, conversational, clear, each with its own checking questions.
- 04Match Tone to the Moment
Tone is adapted per user emotional state — frustrated, confused, confident, cautious, successful — while voice stays constant.
- 05Test and Measure
Review with the team, test with users when possible, then measure task completion and comprehension rather than opinion.